Client: Confidential (Email Marketing-Focused Enterprise)
Industry: E-commerce & Direct-to-Consumer Marketing
Service: Custom Software Development
Technologies: React, DigitalOcean, Cloud Storage, Custom API Integration

The Challenge

Our client was running a high-volume email operation, sending out more than 50 segmented campaigns every day across multiple brands. While their marketing team was highly effective, their internal reporting process was fragmented — with email performance data, creative assets, and brand segmentation scattered across multiple tools and spreadsheets.

They needed a centralized system to visualize campaign performance, browse historical creative, and make data-driven decisions without relying on manual sorting and disconnected platforms.

Our Solution

Owners Media developed a custom dashboard that streamlined the entire email analytics workflow. Built using React for a fast, responsive user experience, the platform gave the client a visual, filterable interface to track and evaluate their campaigns in real time.

Key Features:

Visual Asset Browser

• We hosted a gallery of all email creatives in DigitalOcean cloud storage, allowing the client to preview every campaign by image — not just by name or subject line.
• Advanced Filtering & Sorting
  Users could filter emails by brand, and sort creatives by performance metrics such as open rate, click-through rate, and conversion rate, enabling quick insights and strategic adjustments.
• Integrated Metrics Dashboard
  All performance data was pulled into a single, intuitive interface. The client could monitor campaign impact across different customer segments and optimize accordingly.
• Secure, Scalable Infrastructure
  Hosted in the cloud with fast asset delivery and robust uptime, the platform was designed to handle daily updates and large datasets with ease.

The Results

• Saved the team hours per day by eliminating manual data wrangling
• Improved decision-making speed with clear, performance-based sorting of creatives
• Enabled quick cross-brand comparisons to identify top-performing content
• Empowered designers and strategists to collaborate more efficiently using a visual, centralized system

Conclusion

By combining a clean React interface with smart cloud architecture, Owners Media delivered a powerful yet user-friendly platform that transformed how this marketing team measured and optimized their campaigns. This project reflects our core strength — building custom tools that connect business needs with elegant technical solutions.